People ask me why I keep starting companies instead of focusing on just one. The honest answer is that each startup teaches you something the others cannot. Gyfted taught me about AI and psychometrics. SEO Savages taught me about scale and automation. And nerds.family taught me that education is the hardest product to build — and the most rewarding.
In this post, I want to share some of the lessons that only become visible when you are building multiple things at once.
Lesson 1: Every Company is a Distribution Problem
No matter how good your product is, if nobody knows about it, it does not exist. At SEO Savages, distribution IS the product. At Gyfted, we had to learn that great AI means nothing without a go-to-market strategy. At nerds.family, word of mouth from happy students became our strongest channel — but only after we invested heavily in the learning experience.
Lesson 2: Speed Beats Perfection
The temptation to polish before launching is strong, especially for technical founders. But every week you spend perfecting something nobody has seen is a week of feedback you are not getting. Ship early. Ship ugly. Ship scared. Then iterate.
Lesson 3: The Team is the Product
I have seen great ideas fail because of the wrong team, and mediocre ideas succeed because the team figured it out along the way. Hire people who are smarter than you in their domain, give them ownership, and get out of the way.
Building companies is not glamorous. Most days are filled with mundane decisions, broken things, and uncertainty. But the moments when it clicks — when a user tells you your product changed their life, when the growth curve bends upward, when the team celebrates a milestone — those moments make it all worth it.