Programmatic SEO is one of those strategies that sounds simple in theory but requires serious engineering to execute well. The idea is straightforward: identify patterns in search demand, create templates that serve those queries, and generate hundreds or thousands of pages that each target a specific long-tail keyword.
At SEO Savages, we have refined this approach across multiple client projects. Here is what actually works — and what does not.
The Framework
Every programmatic SEO project starts with data. You need a structured dataset that maps to search intent. For Prawomat, that dataset was legal terminology combined with common questions people ask about Polish law. For other clients, it was product catalogs, location data, or industry classifications.
Quality at Scale
The biggest mistake people make with programmatic SEO is treating it as a spam strategy. Google is smart enough to detect thin content at scale. Every page needs to provide genuine value — unique data, useful combinations, or insights that a generic article cannot offer.
We spend more time on template design and data quality than on the actual generation. A well-designed template with rich, unique data creates pages that outperform hand-written articles in both rankings and user engagement.